Why My Age Works FOR Me In Fitness Coaching

Next year, I turn 50.

…3 kids.

…a business.

…a life that never slows down.

And guess what⁉️

That’s exactly why I’m a much better coach now than I would be in my 20s or 30s!

Because I don’t just know fitness - I know real life.

Here’s why my age is my biggest advantage as a coach:

1) I know what real life is about:

👉Work, family, responsibilities… fitness has to fit into your life, not the other way around.

2) I know stress and challenge:

👉Sleepless nights, business pressures, parenting chaos - I've lived it. And I know how to train even when life is far from perfect.

3) I know life priorities change:

👉At 20, fitness was just about looking good. At 40+, it's about energy, longevity, and feeling strong for decades, not just summers.

4) I know plans need to change:

👉Bodies change. Schedules change. Injuries happen. Sticking to one rigid plan doesn’t work. You need adaptability.

5) I know what felt easy at 20 isn’t easy at 40:

👉Recovery takes longer. Joints complain. Sleep matters more. But that doesn’t mean progress stops - it just means the approach changes.

6) I know muscle deteriorates and bone density lessens with age:

👉Strength / fitness training isn’t a ‘nice to have’ in your 40s and 50s. It’s ESSENTIAL for long-term health.

7) I know it can feel impossible as age creeps up:

👉You wake up stiff, weight doesn’t drop as fast, and motivation fades. I get it. But I also know the solutions.

8) I know that last year’s ‘comfortable’ won’t be comfortable forever:

👉Stay still long enough, and decline catches up. What worked at 40 might not work at 50. You have to keep evolving.

9) I know that mindset is everything:

👉Most people don’t quit because they can’t do it. They quit because they think they can’t change. (They can.)

10) I know this because I’m living it:

👉I don’t coach from just theory. I coach from experience - 30+ years of working out. From proven strategies. From real life results.

So no - I’m not the 20-year-old shredded influencer.

But I’m exactly the kind of coach you need if you’re…

…navigating fitness with real-life pressures, a busy schedule, and a body that’s not 20 anymore.

Because I know what works.

And more importantly - I know what doesn’t, no matter how well marketed and ‘glittered dipped’ it may be.

So…

Are you still waiting for the ‘right time’⁉️

Or are you ready to do this properly⁉️

Let’s go💪

Coach Ian

P.S.

What’s been your biggest challenge with fitness as you’ve gotten older?

Let’s talk about it.